I have helped dozens of companies create and polish multimedia content for blogs, microsites, and social media, develop national advertising and field marketing campaigns, and execute large-scale events. How do I get results? By finding ways to actively reach out to new customers while crafting informative and useful online content that garners a strong consumer response. I work with clients to identify their specific goals and turn them into action plans that include: analysis of target audiences, a marketing plan with options tailored for specific markets, and brand messaging that is strong, clear, focused, and optimized to attract customers on on all platforms. I provide affordable and thoughtful services, helping clients understand the fast-changing marketplace, gain insight into consumer behavior, learn how to target the most desirable consumers, and position their events, products, and services for success. My areas of expertise include:

• Experiential Marketing
• Event Planning
• Digital/Social Media/Blogs
• Vendor Relations/Negotiations
• Business Development
• New Product Launches

Experience

BrownGirlBella - New York, NY

CEO/Content Creator/Beauty Influencer, 2018 - Present

• Founded fast-growing beauty and lifestyle YouTube channel that provides my expert take on cosmetics: makeup and skincare tutorials, interviews with influencers and insiders, and self-care tips.
• Developed partnerships with brands and bloggers to target under-served audiences; increased YouTube channel views to over 25,000 in 1Q 2020.
• Rapidly increasing subscriber growth through social media marketing and cross- promotions with other vloggers.
• Created, produced, and edited 175 videos on beauty, skincare, fashion, and wellness, highlighting current and emerging industry trends
• 10+ years of experience (self-employed and agency) working with creatives and brands in beauty, fashion, and luxury sectors
• Using analytics to refine content to expand reach and increase audience engagement.
• Created a “co-op” with other content creators to support and educate small YouTubers.

York & Chapel - New York, NY

Senior Account Manager, 2018 - 2019

• Lead account point person for the go-to-market retail, marketing, and PR strategy for Reeds Inc.’s soda brands (Virgil’s and Reed’s craft ginger beers), T-Mobile, and Zeiss.
• Implemented new influencer, social media, and experiential marketing plans for Reeds that increased engagement and grew followers on social media platforms by 40%.
• Identified and captured organic growth opportunities with T-Mobile; increased the number of consumer events and grew billings by more than 10%.
• Executive produced and launched Zeiss Full Exposure Podcast on YouTube and Spotify.
• Guided retail, PR, social media and event plans to ensure consistent messaging across BTL platforms. Owned program strategies and executions, developed scopes of work and budgets.

Strategic Group - New York, NY

Field Manager - Connecticut, 2010 - 2018

• Managed all on- and off-premise promotions, trade shows, retail programs, and private special events for Moet Chandon (Hennessy, Belvedere, Veuve Cliquot, and Glenmorangie) in Connecticut.
• Promoted from part-time sampling agent to part-time manager after first year. Recruited and trained staff; grew sales team from six to 40 to handle increased event volume.
• Promoted to statewide field manager in 2015. Led all Northeast markets in sales for two years in a row (2016 and 2017), increasing revenue 10% annually.
• Exceeded key performance indicators at on- and off-premise events, surpassing client sales targets by 100% and successfully introducing several new brands.
• Strengthened relationships with client executive team. Presented marketing strategies to SVPs at quarterly meetings.

MRM-McCann - New York, NY

Senior Account Supervisor, 2012 - 2015

• Managed day-to-day execution of all digital media plans for U.S. Army and worked with internal teams on new business pitches.
• Led team that developed 2016 strategic plan for U.S. Army that emphasized key priorities, including medical and technological advances, and the Reserves.
• Performed director-level duties – negotiated a 12% increase in billings and participated in new product strategy sessions.
• Co-created successful business pitches (Tory Burch, Verizon, Benefit Cosmetics, and Covergirl).

Octagon - Norwalk, CT

Account Manager, 2011 - 2012

• Managed national mobile event marketing program for Susan G. Komen, "Komen On the Go" mobile tour. Delivered 87 events in calendar year with over 100,000 people directly touched and over 2 million reached through social media.
• Led development of marketing umbrella strategy for the 2012-13 tour with expanded social media components and greater outreach to youth on college campuses.

Subway Franchisee Advertising Fund Trust - Milford, CT

Associate Brand Manager, 2006 - 2009

• Executed national and regional African-American and Hispanic marketing strategies for television, radio, print, and digital.
• Guided strategy and conceptual development of multicultural and general market programs (including international), generating over $3 billion in annual sales.
• Part of general market team responsible for the national launch of value platform, “Subway Five Dollar Foot-Longs.”
• Increased volume sales for the African-American target from 11% to 14.9% of overall business.
• Conducted search for Subway’s first multicultural advertising agency, GlobalHue.

UniWorld Group, Inc - New York, NY

Senior Account Supervisor, 1996 - 2006

• Led 15-person team developing television, radio, print, experiential, and digital campaigns.
• Designed and executed high-profile celebrity engagements, including The Golden Globes, Grammy's, Essence Music Festival, and Tom Joyner’s Fantastic Voyage and Family Reunion.
• Instrumental in the successful pitch to Burger King to create the “Kings of the Court” basketball tournament.

Education

Long Island University - Brooklyn, NY

BA, Media Arts and Communications